Kristin von Donop,  Principal
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Matt faces a dilemma.  His company is performing well, but Matt feels like the time for change is now.   His business unit has been successful over the last thirty years by developing bespoke products, but his peers feel that a drastic change would be too risky. They argue that the most important focus is to deliver their existing commitments to the business.  They think the time to change will arrive at some point in the future. Meanwhile, Matt wants to lower cost and improve control through standardization of their products.   With globally consistent products, the regional teams could translate the global strategy into regional imperatives more quickly and share knowledge faster across the regions. When Matt worked for Amazon in in 2009, it was a turning point in Amazon’s history–Jeff Bezos galvanized employees with the idea that, “the book has had a…